Auburn Businesses Gear Up for Auburn Football

This Saturday is the opening weekend of Auburn Football. With thousands of fans getting ready to pour into the Loveliest Village on the Plains, Auburn businesses are getting ready for the crowds. I stopped by fan-favorite, J&M bookstore, to see what was in stock for this Saturday. CEO of J&M, Trey Johnston, is ready and excited with t-shirts, hats, decals and tattoos! The Hotel at Auburn University is also bracing for a huge crowd. It's completely booked for the entire football season. Managing Director, Hans van der Reijden, took a moment to talk about big events planned at the Hotel for this weekend. War Eagle!